This Privacy Policy ("Policy") describes how Healthy State and Ochsner Health ("we," "our," or "us") collects, uses, shares, and protects personally identifiable information ("PII") provided by users ("you" or "users") of our website, products, and services (collectively referred to as the "Services"). We respect your privacy and are committed to safeguarding your personal information in compliance with applicable privacy laws and regulations.
Information We Collect
Personal Information: We may collect PII, including but not limited to your name, email address, postal address, phone number, and any other information voluntarily provided by you when you interact with our Services. This information may be collected when you create an account, submit inquiries, participate in surveys, or engage in other activities related to the Services.
Usage Information: We may automatically collect certain non-personally identifiable information about your use of our Services. This may include IP addresses, device information, browser type, operating system details, referring URLs, pages visited, and other similar data. We collect this information through various technologies such as cookies, pixels, and similar tracking technologies ("Trackers") placed on your device.
Use of Collected Information
Personal Information: We may use the PII we collect for the following purposes:
• Provide, maintain, and improve our Services, including personalization and customization features.
• Process your requests, inquiries, and transactions, and communicate with you regarding your use of the Services.
• Send you administrative information, such as updates, notifications, and security alerts.
• Deliver marketing and promotional communications related to our Services, products, or special offers. You may opt-out of receiving such communications as outlined in Section 7 of this Policy.
• Protect against fraudulent or unauthorized activities, investigate and resolve disputes, and enforce our Terms of Service.
Usage Information: We may use the non-personally identifiable information collected through Trackers for the following purposes:
• Analyze and monitor usage patterns, trends, and preferences to improve our Services, user experience, and customer support.
• Enhance and optimize the performance, functionality, and security of our Services.
• Deliver targeted advertisements, promotions, and content tailored to your interests and preferences, and other generalized marketing and advertising activities.
• Conduct research, generate statistical data, and perform analytics to understand user behavior and market trends.
• Evaluate the effectiveness of our marketing efforts, including measuring the success of advertising campaigns.
Sharing of Personal Information
We may share your PII with the following categories of third parties:
Service Providers: We may engage trusted third-party service providers to perform certain functions on our behalf. These may include hosting and maintenance, data analysis, payment processing, customer support, and marketing assistance. These providers are bound by contractual obligations to protect your PII and are authorized to use it only as necessary to provide the requested services.
Business Partners: We may share your PII with business partners, affiliates, or sponsors to offer joint promotions, co-branded services, or other initiatives. However, we will only share your PII with your prior consent.
Legal Requirements: We may disclose your PII if required to do so by law or in response to valid legal requests, such as subpoenas, court orders, or government investigations.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your PII may be transferred to the acquiring entity as part of the transaction. We will notify you via email or prominent notice on our website of any such change in ownership or control of your PII.
Cookies and Tracking Technologies
Trackers: We may use cookies, pixels, and similar tracking technologies to collect and store certain information about your interactions with our Services. These Trackers help us analyze usage patterns, understand user preferences, and deliver personalized content and advertisements. By using our Services, you consent to the placement of these Trackers on your device.
Third-Party Trackers: We may allow third-party advertising and analytics partners to place Trackers on our website. These third parties may collect information about your online activities across different websites and over time for targeted advertising purposes. We do not have control over the information collected by these third parties. Please refer to their respective privacy policies for more information on their data collection practices and opt-out options, if available.
Your Consent: By continuing to use our Services, you consent to the use of Trackers and the collection, use, and sharing of your information as described in this Privacy Policy. You may disable cookies and other Trackers through your browser settings or other mechanisms provided by your device or browser. However, please note that disabling these Trackers may affect certain functionalities of our Services.
Data Security
We implement reasonable technical, administrative, and physical safeguards to protect your PII against unauthorized access, alteration, disclosure, or destruction. However, no data transmission or storage system can be guaranteed to be 100% secure. Therefore, we cannot warrant the absolute security of your information. We encourage you to take steps to protect your personal information, such as using strong passwords, keeping your account credentials confidential, and avoiding sharing sensitive information through insecure channels.
Children's Privacy
Our Services are not directed to individuals under the age of 13, and we do not knowingly collect PII from children. If you believe that we have inadvertently collected information from a child, please contact us immediately, and we will take appropriate steps to remove the information from our systems.
Your Rights and Choices
Opt-Out: You can opt-out of receiving promotional communications from us by following the instructions provided in the communication or contacting us directly using the contact information provided at the end of this Policy. However, please note that even if you opt-out, we may still send you non-promotional communications, such as service-related emails.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the revised Privacy Policy on our website or through other communication methods. We encourage you to review this Privacy Policy periodically for any updates.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your PII, please contact us using the following contact information: Email: healthystate@ochsner.org
By using our Services, you signify your acceptance of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use our Services.
Updated: July 2023
